Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Business-to-Business Price Elasticity

Understanding the Fundamentals of the Most Powerful and Underutilized Measure in B2B Pricing

For decades, business-to-consumer pricers have viewed price elasticity as a prerequisite for effective pricing. But in the business-to-business world, price elasticity is often misunderstood and as a result, it has only recently begun to be broadly utilized. In this recorded training session, you'll learn:

  • The fundamental concept of price elasticity, how it's calculated, and how it actually works in B2B environments.
  • The major misconceptions and barriers that have prevented B2B pricers from leveraging this powerful concept.
  • How price elasticity can be used to predict the expected volume, revenue, and profit impacts of your price moves.
  • How price elasticity can be used to determine the price moves you need to make to achieve your financial goals.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar

  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

    View This Webinar

  • Avoiding the Pitfalls of Price Segmentation

    In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.

    View This Interview

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar