Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Dynamic Price Segmentation

How to Model and Capture Profitable Differences in Willingness-to-Pay

As important as it is for effective pricing in B2B, there's still a lot of confusion about price segmentation. In far too many cases, pricers are relying on rigid customer- or product-based models that just can't accurately reflect the willingness-to-pay dynamics in their marketplace. So what's the answer? How do you build a segmentation model that actually aligns to deal-by-deal price sensitivities? And how do you avoid making it too complex? In this on-demand webinar, you'll learn about:

  • Why dynamic, attribute-based price segmentation models are more effective than other approaches.
  • Exploring the types of attributes others have found and identifying the best attributes for your business.
  • Proven tips and suggestions for explaining this segmentation approach to others in your organization.
  • Leveraging technology and AI to operationalize your model and "shield the field" from complexity.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Working With "Bad" Pricing Data

    In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar

  • Pricing Tech Utilization: Users Vs. Laggards

    Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.

    View This Research

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar