Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Dynamic Price Segmentation

How to Model and Capture Profitable Differences in Willingness-to-Pay

As important as it is for effective pricing in B2B, there's still a lot of confusion about price segmentation. In far too many cases, pricers are relying on rigid customer- or product-based models that just can't accurately reflect the willingness-to-pay dynamics in their marketplace. So what's the answer? How do you build a segmentation model that actually aligns to deal-by-deal price sensitivities? And how do you avoid making it too complex? In this on-demand webinar, you'll learn about:

  • Why dynamic, attribute-based price segmentation models are more effective than other approaches.
  • Exploring the types of attributes others have found and identifying the best attributes for your business.
  • Proven tips and suggestions for explaining this segmentation approach to others in your organization.
  • Leveraging technology and AI to operationalize your model and "shield the field" from complexity.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide

  • Using The "Measurement Effect" to Improve Margins

    When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.

    View This Tutorial

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar