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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What are the different buyer types we might be negotiating with?
  • Can you measure price elasticity through channels?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some good ways to talk about price/volume tradeoffs?
  • What's the difference between defection detection and customer retention?
  • Does price elasticity really exist in B2B markets?
  • How can we get ahold of competitors' price lists?
  • What are the growth paths that other pricing groups are taking?
  • Can just measuring something cause it to improve?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool

  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

    View This Webinar