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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are the growth paths that other pricing groups are taking?
  • How would we know which value packages or bundles make sense to create?
  • Can you measure price elasticity through channels?
  • How do I know if my value messages are really "strategic"?
  • Why is accurate price segmentation so important?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

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