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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do you "normalize" your pricing to something else?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What is a "Steady State" customer defection and how do I spot it?
  • How can product packaging be leveraged to increase profitability?
  • Why don't more B2B companies measure and utilize price elasticity?

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