Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are the different buyer types we might be negotiating with?
• What role should lifetime value play in our pricing segmentation?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Can you tell, in advance, whether a promotional discount will work?
• How do you "normalize" your pricing to something else?
• How does internal marketing relate to change management?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why are salespeople so quick to offer discounts?