Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How does internal marketing relate to change management?
• How do I know if my value messages are really "strategic"?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why are salespeople so quick to offer discounts?