Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should I share the results of our marketing research with the sales team?
• Aren't people usually the root-causes behind most pricing problems?
• When conducting research interviews, how many should we try to conduct?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should we use current or potential LTV in our segmentation?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?