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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of attributes should we think about for price segmentation?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What role should lifetime value play in our pricing segmentation?
  • Why are the early signs of customer defection so difficult to spot?
  • Can you measure price elasticity through channels?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

    View This Webinar