Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• How does internal marketing relate to change management?
• If we spot a potential customer defection early enough, can we turn it around?
• Why is accurate price segmentation so important?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's the difference between defection detection and customer retention?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why are the early signs of customer defection so difficult to spot?
• Does price elasticity really exist in B2B markets?