Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Working With the C-Suite to Improve Pricing

Veteran Pricing Professional Lydia DiLiello on How to Work More Effectively with the Executive Management Team

A common refrain amongst B2B pricing people is that their executive management just doesn't get it. And as a result, the C-suite doesn't provide the level of support for pricing improvement that is warranted. In this conversation with Lydia DiLiello, a pricing practitioner with decades of experience, you will learn about:

  • How executive management tends to view pricing in the overall scheme of things and in-relation to other issues.
  • Using better ways to package and present your pricing information and proposals to executive management.
  • How to minimize perceived risks around your pricing recommendations and make it easy for execs to say "yes".
  • Developing the "soft" skills that can make you more effective and help you avoid getting typecast as an analyst.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Right Way to Manage and Enable Change
    Prosci Zilliant Splash 2

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview

  • Crucial B2B Pricing Concepts
    Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • How to Structure Pricing Functions
    Structuring Pricing Functions Splash

    The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.

    View This Webinar

  • A Modern Approach for Fixing a Costly Profit Leak
    res_a modern approach for fixing a costly profit leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research