Pricing Productivity Boosters
Tactics and Tips for Getting Everything You Can Out of Everything You've Got
Generally speaking, B2B pricing functions have never been overflowing or "flush" with resources, money, or time. Nevertheless, under the current clouds of economic uncertainty, most pricing teams are being asked to do even more with even less. So how do you make the most of what you've got? How do you make sure the right things are falling through the cracks? And how do you avoid making unrealistic demands of yourself and your team? In this on-demand webinar, you'll learn about:
- Where to focus your time and resources to provide the best combination of coverage and impact.
- Identifying and eliminating the busywork and timewasters that have become entrenched over time.
- Understanding and adopting a better definition of "productivity" to guide your decision-making.
- Organizational options and structural considerations for maximizing flexibility and responsiveness.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?
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