Influencing Internal Pricing Negotiations
Ten Strategies for Negotiating Better Pricing Outcomes with Other Decision-Makers Inside Your Company
With so many people and groups influencing pricing decisions inside our companies, internal negotiation can often be responsible for a fairly significant portion of price and margin erosion in a business-to-business environment. In this guide, you'll learn:
- How internal pricing discussions and negotiations can destroy margins...with no help from customers or competitors.
- The top ten strategies and practices recommended by the PricingBrew Network of pricing practitioners and consultants.
- The most common reasons for internal disagreement and debate around price levels and customer-specific discounts.
- How to become a master of influence inside your organization and drive better pricing outcomes with far less conflict.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
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Identifying the Right Unit of Value for Pricing
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Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
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