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How to Fight a Price War

Survival Strategies for the Margin-Killing Battles That No One Really Wins

It's generally recognized that no one actually "wins" a price war. As everyone's profits take a massive hit, it's a Pyrrhic victory at best---even for the low-cost producer. And while buyers may benefit in the short term, over the long haul, destructive price wars aren't in their best interests, either. But in B2B, price wars certainly aren't "declared" and they rarely happen all at once. In fact, you could be engaging in the seemingly insignificant skirmishes that can lead to an all-out war right now...and not even know it. In this on-demand webinar, you'll learn about:

  • How a price war takes shape in B2B environments---where they start, how they escalate, and why they're so difficult to recognize.
  • Five insights and perspectives on price competition that help you recognize when you're fighting a "mirage" or a battle that really isn't.
  • The seven proactive steps pricing leaders must take to prevent a war wherever possible, while also preparing to defend against attacks.
  • Strategies and tactics for handling "dumb" competitors, de-escalating provocative situations, and winning without actually fighting.

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