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How to Defend Your Prices

Justifying and Supporting Pricing Decisions to Customers and Other Internal Stakeholders

Justifying your pricing decisions to prospects and customers is certainly a challenging endeavor all by itself. But in B2B environments, you sometimes have to work just as hard to convince other stakeholders inside your own company! In this on-demand training webinar, you’ll learn about:

  • The strategic approach to defending your price that focuses on the war, not the battles.
  • How to think about the other internal stakeholder groups that can make or break your efforts.
  • Various ways to get your sales team to arrive at better pricing conclusions on their own.
  • How to leverage projections and calculations to defend against discounting pressures.

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