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Leveraging Peer Pressure to Improve Pricing

An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Their Target Prices

Who wants to be the pricing police? Playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:

  • Key insights into salespeople’s behavior that lay the foundation for a “system of influence”.
  • Infusing basic peer-pressure into the pricing guidance you’re providing your sales team.
  • Turning better pricing into a competitive game—one that salespeople will hate to lose.
  • How to use public recognition as a way to crank your “system of influence” up to eleven.

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More Subscriber-Only Resources From Our Library

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    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

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