Leveraging Peer Pressure to Improve Pricing
An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Their Target Prices
Who wants to be the pricing police? Playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:
- Key insights into salespeople’s behavior that lay the foundation for a “system of influence”.
- Infusing basic peer-pressure into the pricing guidance you’re providing your sales team.
- Turning better pricing into a competitive game—one that salespeople will hate to lose.
- How to use public recognition as a way to crank your “system of influence” up to eleven.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Tales from the Trenches in B2B Pricing
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Building the Right Pricing Habits
Learn the Behaviors that Separate the True Pricing Professionals from Everyone Else
