Profitable Pricing Enablement
Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance
Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:
- The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
- How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
- Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
- Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Working With the C-Suite to Improve Pricing
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An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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Pricing Thru a Trade War
When global trade tensions escalate, everything can become more difficult for B2B pricing teams. How do we navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity?
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Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
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