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How to Prevent Margin Meltdowns in the Field

A Playbook of Real-World Strategies and Tactics for Getting B2B Salespeople to Price and Discount More Effectively

When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively:

  • Adopting a marketing perspective and taking steps to motivate your “target audience”.
  • Developing a better understanding of the sales processes that lead to pricing outcomes.
  • The most effective confidence-builders you can provide that will help Sales hold the line.
  • The problem with pricing training and the three types of training you should provide instead.

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