Finding Your Path Toward Pricing Improvement
An Insightful Conversation with Andre Weber of Simon-Kucher & Partners About Pricing Improvement in B2B
You can't put your finger on it, but you just know that something's wrong with your pricing. What do you do? In this expert interview, we talk to Andre Weber of Simon-Kucher Partners about the pricing problems he typically encounters and how companies can overcome them.
- The most common pricing problems and issues that B2B companies are struggling with today.
- The really important aspect of win-loss data and why you should get past the excuses for not collecting it.
- The types of human resources you should be looking for when building a pricing organization or function.
- The psychological benefits of creating price-value options and stratifying your spread of offerings.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Finding Margin Leaks in Your Sales Processes
Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.
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Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
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The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
View This Guide
