Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• If we spot a potential customer defection early enough, can we turn it around?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can pricing analysts be taught the softer skills they need to be successful?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is a "Mix Shift" customer defection and how do I spot it?
• What are the different buyer types we might be negotiating with?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is customer retention so much more important in B2B than in B2C?