Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What are the different buyer types we might be negotiating with?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What are some good ways to talk about price/volume tradeoffs?
• What are the growth paths that other pricing groups are taking?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What does a real price segment look like? What defines it?
• What if our competitors are outperforming us on every value-driver that really matters?