Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

17 Customer Insights for More Strategic Pricing

Understanding Your Buyers in Order to Create the Conditions for More Profitable Pricing Outcomes

Real strategic pricing is all about proactively creating the conditions under which better and more profitable pricing outcomes are the natural result. But with a mandate this broad and encompassing, where do you begin? In this guide, you will learn about:

  • How making a concerted effort to utilize this type of information and insight creates competitive advantages.
  • Seven key insights into buyers' views on their specific situation and their perceptions of marketplace.
  • Six aspects of buyers' perspectives on the competitive landscape and the viable alternatives available.
  • Four crucial insights into how buyers go about gathering the information they need to make purchasing decisions.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview