17 Customer Insights for More Strategic Pricing
Understanding Your Buyers in Order to Create the Conditions for More Profitable Pricing Outcomes
Real strategic pricing is all about proactively creating the conditions under which better and more profitable pricing outcomes are the natural result. But with a mandate this broad and encompassing, where do you begin? In this guide, you will learn about:
- How making a concerted effort to utilize this type of information and insight creates competitive advantages.
- Seven key insights into buyers' views on their specific situation and their perceptions of marketplace.
- Six aspects of buyers' perspectives on the competitive landscape and the viable alternatives available.
- Four crucial insights into how buyers go about gathering the information they need to make purchasing decisions.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
View This Tutorial -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
5 Pricing Trends You Can't Afford to Ignore
From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.
View This Webinar -
The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool
Come Join Our Next Webinar
Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
