Analytics or Optimization… Which Do You Need?
An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job
When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:
- Why pricing analytics and price optimization should be viewed as being two radically different technologies.
- How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
- Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
- What you need to consider about your objectives and available resources in order to make the best decision.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
View This Guide -
How Does Your Pricing Department Compare?
Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
View This Research -
Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial
