PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Analytics or Optimization… Which Do You Need?

An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job

When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:

  • Why pricing analytics and price optimization should be viewed as being two radically different technologies.
  • How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
  • Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
  • What you need to consider about your objectives and available resources in order to make the best decision.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    Fundamentals of Price Segmentation Splash

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar
  • How to Prevent Margin Meltdowns in the Field

    tut_how to prevent margin meltdowns in the field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial
  • Getting Beyond Pricing to Make a Real Impact

    guide_getting beyond pricing to make a real impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide
  • Are They a Price Buyer or a Poker Player?

    Nelson Hyde Interview Splash4

    It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.

    View This Interview