Analytics or Optimization… Which Do You Need?
An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job
When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:
- Why pricing analytics and price optimization should be viewed as being two radically different technologies.
- How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
- Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
- What you need to consider about your objectives and available resources in order to make the best decision.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Essential Pricing Functions
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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Breaking Out of Your Pricing "Box"
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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