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Analytics or Optimization… Which Do You Need?

An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job

When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:

  • Why pricing analytics and price optimization should be viewed as being two radically different technologies.
  • How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
  • Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
  • What you need to consider about your objectives and available resources in order to make the best decision.

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More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

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  • Identifying and Eliminating Over-Discounting

    Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.

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  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar