Two Ways to Champion Pricing Initiatives

A Pricing Champion Used Two Different Approaches to Gain Support...and Got Very Different Results

At PricingBrew, we often make the point that getting internal support for a major pricing initiative can be relatively straightforward or incredibly difficult, depending on the approach you use to “sell it” internally. In this case study, you'll learn about:

• The two very different approaches that one pricing practitioner used to champion new pricing initiatives.
• How one fairly typical approach can make things far more challenging and frustrating than they need to be.
• How taking a different approach can help you get to a green light decision faster and with less headache.
• The decision-making dynamics you should consider when looking to get your pricing initiatives funded.