Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Using The "Measurement Effect" to Improve Margins

How Getting Your Own House in Order Can Have a Positive Influence on Pricing Outcomes

When it comes to finding problems or failings with pricing and discounting, the sales department is a sitting duck. But before you go pointing fingers, it's good to ensure you have your own house in order--not just because you want to avoid potential backfire, but because you're also likely to see other positive effects. In this tutorial, you'll learn:

  • Why the "Measurement Effect" can start having a positive influence on pricing and discounting behaviors in the field.
  • The key to leveraging this effect with your sales team and the 3 critical approaches that can push them into action.
  • The metrics you'll want to have in place before you get started and other important things to keep in mind.
  • How other companies have been able to use this powerful effect to there advantage--some by accident.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Manage Your Customer Mix to Improve Profits

    It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.

    View This Tutorial

  • Delivering Data to Decision Makers

    Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool