Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What is a "Mix Shift" customer defection and how do I spot it?
- Should we use current or potential LTV in our segmentation?
- What’s the difference between “hard” and “soft” value-drivers?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Aren't people usually the root-causes behind most pricing problems?
- Can pricing analysts be taught the softer skills they need to be successful?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What is a "Steady State" customer defection and how do I spot it?
- How can we see the customer spend that we aren't getting?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Multinational Pricing
Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.
View This Webinar -
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
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