Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between pricing analytics and optimization?
• What if our competitors are outperforming us on every value-driver that really matters?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can product packaging be leveraged to increase profitability?
• How does internal marketing relate to change management?
• When conducting research interviews, how many should we try to conduct?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?