Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the growth paths that other pricing groups are taking?
• Why is accurate price segmentation so important?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What's the difference between pricing analytics and optimization?
• How can we see the customer spend that we aren't getting?
• Can you tell, in advance, whether a promotional discount will work?
• What are some good ways to talk about price/volume tradeoffs?