Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why don't more B2B companies measure and utilize price elasticity?
• What are the different buyer types we might be negotiating with?
• Should we be able to command a price premium for every value-gap we identify?
• What's the difference between pricing analytics and optimization?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?