Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do you "normalize" your pricing to something else?
• Should we be able to command a price premium for every value-gap we identify?
• Why don't more B2B companies measure and utilize price elasticity?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell if a customer is defecting early enough to do something about it?
• Aren't people usually the root-causes behind most pricing problems?
• Aren't pricing outliers always a bad thing?
• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?