Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can we see the customer spend that we aren't getting?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do you "normalize" your pricing to something else?
• What's the difference between defection detection and customer retention?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Aren't people usually the root-causes behind most pricing problems?
• Aren't pricing outliers always a bad thing?