Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is the average % lift reported by those using price elasticity to set prices?
• Should I give my salespeople a specific price, or is a range OK?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What does a real price segment look like? What defines it?
• Should I share the results of our marketing research with the sales team?
• How can product packaging be leveraged to increase profitability?