Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are salespeople so quick to offer discounts?
• What’s the difference between “hard” and “soft” value-drivers?
• What's the difference between pricing analytics and optimization?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How can pricing skills be applied to other profitable problems?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Can pricing analysts be taught the softer skills they need to be successful?
• How do I know if my value messages are really "strategic"?