Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why don't more B2B companies measure and utilize price elasticity?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can you tell, in advance, whether a promotional discount will work?
• How can I tell if a customer is defecting early enough to do something about it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do I know if my value messages are really "strategic"?