Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What is the average % lift reported by those using price elasticity to set prices?
• What is a "Steady State" customer defection and how do I spot it?
• Aren't pricing outliers always a bad thing?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the different buyer types we might be negotiating with?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What types of attributes should we think about for price segmentation?