Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What's the difference between pricing analytics and optimization?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Mix Shift" customer defection and how do I spot it?
• Are there other profitable growth drivers a pricing team could focus on?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What does a real price segment look like? What defines it?