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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you "normalize" your pricing to something else?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why don't more B2B companies measure and utilize price elasticity?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Aren't people usually the root-causes behind most pricing problems?
  • Aren't pricing outliers always a bad thing?
  • Why are the early signs of customer defection so difficult to spot?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

    View This Diagnostic
  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

    View This Webinar
  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool