Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What role should lifetime value play in our pricing segmentation?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the different buyer types we might be negotiating with?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are the growth paths that other pricing groups are taking?