Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are the different buyer types we might be negotiating with?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When conducting research interviews, how many should we try to conduct?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why would a B2B customer defect if they are saying they're satisfied?
• Can you tell, in advance, whether a promotional discount will work?
• How do you "normalize" your pricing to something else?