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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we know which value packages or bundles make sense to create?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can we see the customer spend that we aren't getting?
  • What role should lifetime value play in our pricing segmentation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are some good ways to talk about price/volume tradeoffs?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.

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  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

    View This Webinar

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Exploring Four Different Types of Buyers

    To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.

    View This Interview