Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Can just measuring something cause it to improve?
• What does a real price segment look like? What defines it?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why is accurate price segmentation so important?
• What are the different buyer types we might be negotiating with?
• Why are salespeople so quick to offer discounts?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?