Exploring Four Different Types of Buyers

An Informative Interview with Nelson Hyde of Holden Advisors About How to Identify and Deal With Different Buyers

In the midst of a negotiation, it's all-too-easy to succumb to the fear of losing the deal. In order to win without giving up too much, it's important to understand who---exactly---you're dealing with. In this expert interview with Nelson Hyde of Holden Advisors, you will learn about:

• The four different types of buyers that you are likely to encounter in the marketplace....or that you're dealing with today.
• The tell-tale signs that each buyer will exhibit that can help you understand who is really sitting on the other side of the table.
• What's actually important to each type of buyer...no matter what they say...and why they're incented to pretend otherwise.
• How to determine when you should walk---or maybe run---away from those so-called "opportunities" that present themselves.