Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exploring Four Different Types of Buyers

An Informative Interview with Nelson Hyde of Holden Advisors About How to Identify and Deal With Different Buyers

In the midst of a negotiation, it's all-too-easy to succumb to the fear of losing the deal. In order to win without giving up too much, it's important to understand who---exactly---you're dealing with. In this expert interview with Nelson Hyde of Holden Advisors, you will learn about:

  • The four different types of buyers that you are likely to encounter in the marketplace....or that you're dealing with today.
  • The tell-tale signs that each buyer will exhibit that can help you understand who is really sitting on the other side of the table.
  • What's actually important to each type of buyer...no matter what they say...and why they're incented to pretend otherwise.
  • How to determine when you should walk---or maybe run---away from those so-called "opportunities" that present themselves.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview

  • Can You Benefit from Better Deal Management?

    Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.

    View This Guide

  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar