Closing the Costly Skills Gap in Sales Negotiations
Exploring the Latest Methods and Innovations in Negotiation Training for Salespeople
At the PricingBrew Journal, we've been sounding the alarm for many months about a significant "gap" in sales skills that is no doubt costing companies millions in revenue and profit. To recap, our research has found that most professional buyers have received formal and specialized training in the art and science of effective negotiation. In sharp contrast, however, we've also discovered that most professional sellers have received little or no specialized training in negotiation. Given this tremendous mismatch in negotiation skills, it's not surprising how so many salespeople end up leaving piles of money on the table. To discuss the latest methods and innovations around closing this costly negotiation skills gap, Jason Levinson agreed to join us for an Expert Interview. In addition to being the Director of Content Development for a leading negotiation training firm, Jason has years of experience as a negotiation instructor.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
View This Guide

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges