Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why don't more B2B companies measure and utilize price elasticity?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the different buyer types we might be negotiating with?
• How do you "normalize" your pricing to something else?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?