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Earning Pricing a Seat At the Table

Elevating the Role of Pricing To the Highest Levels of Corporate Decision-Making

While the role of pricing is undeniably pivotal to commercial success, it's often underrepresented at the highest levels of strategic planning and executive decision-making. All too often, pricing is either an afterthought altogether, or it's assumed to be some kind of uncontrollable and unpredictable force of nature that "is what it is." So how do you bridge the gap between just executing the plans that are handed down and actually having a hand in developing those plans? In this on-demand webinar, you'll learn about:

  • Effective ways to leverage pricing data and analytics to drive and support high-level discussions.
  • Communicating esoteric pricing concepts and practices to the other leaders around the table.
  • Demonstrating the requisite business acumen to be an effective influencer and collaborator in the C-suite.
  • Enhancing the profile, credibility and influence of the pricing function within your organization.

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