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Earning Pricing a Seat At the Table

Elevating the Role of Pricing To the Highest Levels of Corporate Decision-Making

While the role of pricing is undeniably pivotal to commercial success, it's often underrepresented at the highest levels of strategic planning and executive decision-making. All too often, pricing is either an afterthought altogether, or it's assumed to be some kind of uncontrollable and unpredictable force of nature that "is what it is." So how do you bridge the gap between just executing the plans that are handed down and actually having a hand in developing those plans? In this on-demand webinar, you'll learn about:

  • Effective ways to leverage pricing data and analytics to drive and support high-level discussions.
  • Communicating esoteric pricing concepts and practices to the other leaders around the table.
  • Demonstrating the requisite business acumen to be an effective influencer and collaborator in the C-suite.
  • Enhancing the profile, credibility and influence of the pricing function within your organization.

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More Subscriber-Only Resources From Our Library

  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

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  • Delivering No-Brainer Pricing Guidance

    While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.

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  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

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  • Two Paths Toward Pricing Improvement

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