Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our competitors are outperforming us on every value-driver that really matters?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Can you measure price elasticity through channels?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How would we know which value packages or bundles make sense to create?
• How can we see the customer spend that we aren't getting?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What role should lifetime value play in our pricing segmentation?