The New Benchmarks for Pricing Excellence in B2B
Use This Report to Identify Where Your Pricing Capabilities May Be Falling Short
Pricing is a powerful lever. Moving your prices just a few points in either direction might mean the difference between winning and losing – between competitive advantage and negative margins. With a lever as powerful as pricing, it’s important to evaluate where there is room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions that cover the vital components of your pricing practice, including:
- The effectiveness of your segmentation model
- The impact of the pricing guidance you’ve delivered to sales
- The level of sophistication of your pricing governance
- The readiness of your organization to innovate
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Pricing Services to Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
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Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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Aligning Pricing to Business Strategy
How do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect?
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
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