The New Benchmarks for Pricing Excellence in B2B
Use This Report to Identify Where Your Pricing Capabilities May Be Falling Short
Pricing is a powerful lever. Moving your prices just a few points in either direction might mean the difference between winning and losing – between competitive advantage and negative margins. With a lever as powerful as pricing, it’s important to evaluate where there is room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions that cover the vital components of your pricing practice, including:
- The effectiveness of your segmentation model
- The impact of the pricing guidance you’ve delivered to sales
- The level of sophistication of your pricing governance
- The readiness of your organization to innovate
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
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