Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Developing Pricing People Into Business Leaders

Talking with Greg Preuer of Cooper Lighting About His Team's Intense, 48-Week Pricing Training Program

Greg Preuer provides insight into the training program that each of his team members must complete --- a training program that not only makes them great pricers, but also prepares them for leadership positions elsewhere in the company. In this interview, you'll learn about:

  • Why it might make sense to "grow your own" pricing people rather than hire people with pricing experience.
  • How technical pricing skills are just one part of the equation if you want to develop competent business leaders.
  • What you should consider and what you should expect when developing your own internal training programs.
  • How the proper cadence and sequencing of information can keep trainees interested, engaged, and learning.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research

  • Effective Internal Marketing for Pricing Initiatives

    Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.

    View This Case Study

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research

  • Two Ways to Champion Pricing Initiatives

    This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.

    View This Case Study