Crucial B2B Pricing Concepts
The Critical Differences and Core Concepts You Need to Understand About Pricing in B2B
Pricing in a business-to-business environment is very different from pricing in consumer or retail settings. From competitive and marketplace dynamics to customer and organizational considerations, there are certain fundamental concepts that are unique to B2B pricing. To be most effective, pricers need to understand these differences and the core concepts. In this on-demand webinar, you'll learn about:
- 12 ways B2B pricing is different and unique---and why those differences are so important to understand.
- Various consumer pricing "best practices" that are irrelevant, ineffective, and even dangerous in B2B.
- Six fundamental pricing concepts that every B2B pricing person needs to understand inside and out.
- The big advantages that B2B pricers enjoy over their B2C counterparts---and how to exploit them.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Exposing the Secrets of Price Negotiation
How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
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How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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Managing Risk in B2B Pricing
How to Be More Proactive in Mitigating Real and Perceived Pricing Risks
