Dismantling Mid-Market Pricing Myths
Exploring Common and Costly Myths and Misconceptions about Pricing Technology
When it comes to pricing and pricing technology, we here at the PricingBrew Journal have observed that far too many small- and medium-sized companies are still being held back by a number of outdated notions and misconceptions. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about his work helping mid-market companies get past the various myths and misconceptions to begin leveraging the power of pricing technology.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
View This Webinar -
Getting Started in B2B Pricing
This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.
View This Tutorial -
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
How to Avoid Sales Compensation Gotchas
While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
View This Guide
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges