Ten Signs Your Pricing Strategy Stinks
Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy
For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:
- How and why you can be making good money, while still having a weak pricing strategy.
- How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
- Ten powerful assessment questions whose answers reveal the quality of your ingredients.
- The one assessment question that’s more predictive and more influential than all the rest.
This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
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Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Building Pricing's Credibility with Sales
Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
