PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Six Price Optimization Misconceptions Exposed

Mistaken Beliefs About Price Optimization That Could Be Costing You Sales & Margin Dollars

Price optimization can provide a significant competitive advantage for the companies that have adopted it. So much so that many companies hesitate to talk about it in open forums for unfounded fears of losing their competitive advantage, or because of misplaced concerns about customer perceptions. In this guide, you will learn about:

  • The market forces at play that keep price optimization a mystery for many companies.
  • Why companies using price optimization see decreasing pricing pressure and are able to focus more on growth.
  • How the adoption of optimization is growing and where your company is likely using it already.
  • What it takes to get started with optimization and start seeing results in a matter of weeks.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

    View This Webinar
  • Four Ways to Be More Strategic In Pricing

    In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.

    View This Guide
  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar
  • Effective Internal Marketing for Pricing Initiatives

    Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.

    View This Case Study