Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Six Price Optimization Misconceptions Exposed

Mistaken Beliefs About Price Optimization That Could Be Costing You Sales & Margin Dollars

Price optimization can provide a significant competitive advantage for the companies that have adopted it. So much so that many companies hesitate to talk about it in open forums for unfounded fears of losing their competitive advantage, or because of misplaced concerns about customer perceptions. In this guide, you will learn about:

  • The market forces at play that keep price optimization a mystery for many companies.
  • Why companies using price optimization see decreasing pricing pressure and are able to focus more on growth.
  • How the adoption of optimization is growing and where your company is likely using it already.
  • What it takes to get started with optimization and start seeing results in a matter of weeks.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • More Effective Cross-Functional Pricing

    Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.

    View This Webinar

  • The B2B Pricing Blueprint

    In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions based on today's best practices.

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Developing Better Relationships with the Sales Team

    Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.

    View This Interview