PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Six Price Optimization Misconceptions Exposed

Mistaken Beliefs About Price Optimization That Could Be Costing You Sales & Margin Dollars

Price optimization can provide a significant competitive advantage for the companies that have adopted it. So much so that many companies hesitate to talk about it in open forums for unfounded fears of losing their competitive advantage, or because of misplaced concerns about customer perceptions. In this guide, you will learn about:

  • The market forces at play that keep price optimization a mystery for many companies.
  • Why companies using price optimization see decreasing pricing pressure and are able to focus more on growth.
  • How the adoption of optimization is growing and where your company is likely using it already.
  • What it takes to get started with optimization and start seeing results in a matter of weeks.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool
  • The Fundamentals of Effective Pricing Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.

    View This Webinar
  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

    View This Webinar
  • How Pricing Should Navigate This Crisis

    To say that the global pandemic is producing "extreme market dynamics" is an understatement. As a pricing function, what should you be doing right now to help your company weather the storm?

    View This Webinar