Six Price Optimization Misconceptions Exposed
Mistaken Beliefs About Price Optimization That Could Be Costing You Sales & Margin Dollars
Price optimization can provide a significant competitive advantage for the companies that have adopted it. So much so that many companies hesitate to talk about it in open forums for unfounded fears of losing their competitive advantage, or because of misplaced concerns about customer perceptions. In this guide, you will learn about:
- The market forces at play that keep price optimization a mystery for many companies.
- Why companies using price optimization see decreasing pricing pressure and are able to focus more on growth.
- How the adoption of optimization is growing and where your company is likely using it already.
- What it takes to get started with optimization and start seeing results in a matter of weeks.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Building Pricing's Credibility with Sales
Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?
View This Webinar -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
View This Guide -
Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges