Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Generating More Sales from Existing Customers

Learn What Leading Companies Are Doing Differently to Expand Their Share-of-Wallet With the Customers They Already Have

Many B2B companies struggle to get everything they really could from the customers they've already acquired. The good news is that some companies have developed unique and innovative approaches that are proving to be very effective. In this recorded training session, you'll learn about:

  • The financial magnitude of the untapped sales opportunities that can be found in an existing customerbase.
  • Where some leading companies are focusing to find sales opportunities in their current book-of-business.
  • The two primary categories of sales and growth opportunities that these companies are looking for, specifically.
  • How they're identifying and prioritizing the sales opportunities, and delivering them to their sales teams.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

    View This Webinar

  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • Working With "Bad" Pricing Data

    In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.

    View This Webinar