Creating & Managing a Pricing Governance Team
Embrace the Inter-Connected Nature of Pricing in a B2B Environment by Giving Stakeholders a Voice
In B2B, pricing is often the culmination of a bunch of decisions, made by a bunch of different groups across the company...for better or worse. One solution that's gaining popularity for coordinating these groups is the creation of a pricing governance team. In this guide, you'll learn:
- What a pricing governance team is and why this type of organization structure can be so effective.
- What a the governance team is responsible for...and, just as importantly, what they're not responsible for.
- The four key steps to follow in order to build a pricing governance team in your own organization.
- The three-part structure that can help you effectively manage a productive pricing governance process.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting the Top Job in B2B Pricing
How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
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