Exploring the Future of the Pricing Profession

Kevin Mitchell of the Professional Pricing Association Provides His Perspectives on the State of the Pricing Profession

Because pricing is such a specialized endeavor, it can sometimes be difficult to get a realistic read on the health and status of the field, and your prospects within it. In this conversation with Kevin Mitchell, the President of the Professional Pricing Society (PPS), you'll learn about:

• The history of the pricing profession and how much the field has grown and expanded in just a few decades.
• The underlying business and market dynamics that are fueling the rise of the pricing profession globally.
• Why ongoing education and professional development are critically important in the field of pricing today.
• How new technologies have been a "double-edged sword" in the ongoing quest for more effective pricing.