PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exploring the Future of the Pricing Profession

Kevin Mitchell of the Professional Pricing Association Provides His Perspectives on the State of the Pricing Profession

Because pricing is such a specialized endeavor, it can sometimes be difficult to get a realistic read on the health and status of the field, and your prospects within it. In this conversation with Kevin Mitchell, the President of the Professional Pricing Society (PPS), you'll learn about:

  • The history of the pricing profession and how much the field has grown and expanded in just a few decades.
  • The underlying business and market dynamics that are fueling the rise of the pricing profession globally.
  • Why ongoing education and professional development are critically important in the field of pricing today.
  • How new technologies have been a "double-edged sword" in the ongoing quest for more effective pricing.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar
  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • Advancing Your Career in Pricing

    There's never been a better time to be a B2B pricing professional. But when it comes to your career, you can’t just hope that good things will happen in the future. In this on-demand webinar, learn how to take charge and make good things happen.

    View This Webinar
  • Questions & Answers with Reed Holden

    A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.

    View This Interview