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Avoiding Guesswork in Value-Based Pricing

Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate

Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.

  • Learn how simple research can save time, increase adoption, and generate better results.
  • Learn about a straightforward two-step process that even experienced researchers miss.
  • Learn to sidestep four of the most common hurdles you could run into along the way.
  • Learn how one company used the process to refine their understanding of customer value.

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More Subscriber-Only Resources From Our Library

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    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

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  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

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  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

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  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

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