Avoiding Guesswork in Value-Based Pricing
Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate
Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.
- Learn how simple research can save time, increase adoption, and generate better results.
- Learn about a straightforward two-step process that even experienced researchers miss.
- Learn to sidestep four of the most common hurdles you could run into along the way.
- Learn how one company used the process to refine their understanding of customer value.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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How to Combat Competitive Pricing Pressure
What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Driving Consistent Price Execution
Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?
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Pricing for Profitable Growth
Delivering On the Growth Imperatives While Protecting Margins and Profits
