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Avoiding Guesswork in Value-Based Pricing

Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate

Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.

  • Learn how simple research can save time, increase adoption, and generate better results.
  • Learn about a straightforward two-step process that even experienced researchers miss.
  • Learn to sidestep four of the most common hurdles you could run into along the way.
  • Learn how one company used the process to refine their understanding of customer value.

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More Subscriber-Only Resources From Our Library

  • The Leading Edge of Customer-Specific Pricing

    In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.

    View This Interview

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool