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Avoiding Guesswork in Value-Based Pricing

Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate

Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.

  • Learn how simple research can save time, increase adoption, and generate better results.
  • Learn about a straightforward two-step process that even experienced researchers miss.
  • Learn to sidestep four of the most common hurdles you could run into along the way.
  • Learn how one company used the process to refine their understanding of customer value.

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More Subscriber-Only Resources From Our Library

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

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  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

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  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar