How to Explain Price Segmentation to Others
Simplifying the Concepts to Help People Outside of Pricing Understand the Importance of Price Segmentation
As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. And pricing people tend to exacerbate the issue when they talk about price segmentation in esoteric terms. In this tutorial, you will learn about:
- The range of benefits that result from helping others understand this foundational concept.
- How and why it’s important to avoid an academic discussion and lead with a simple story.
- How to use a “contained” scenario from your own business to bring the concept to life.
- The basic visuals and simple illustrations that can support the story and aid comprehension.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Profitable Pricing Enablement
In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.
View This Webinar -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
View This Interview -
Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
View This Guide

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges