How to Explain Price Segmentation to Others
Simplifying the Concepts to Help People Outside of Pricing Understand the Importance of Price Segmentation
As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. And pricing people tend to exacerbate the issue when they talk about price segmentation in esoteric terms. In this tutorial, you will learn about:
- The range of benefits that result from helping others understand this foundational concept.
- How and why it’s important to avoid an academic discussion and lead with a simple story.
- How to use a “contained” scenario from your own business to bring the concept to life.
- The basic visuals and simple illustrations that can support the story and aid comprehension.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Pricing Process Improvement
In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.
View This Webinar -
Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
View This Tutorial -
Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
View This Webinar -
Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
View This Case Study
Come Join Our Next Webinar
Neutralizing the Sales Team's Excuses
Effectively Addressing the Top "Reasons" Sales Teams Give for Poor Price Execution
