PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Explain Price Segmentation to Others

Simplifying the Concepts to Help People Outside of Pricing Understand the Importance of Price Segmentation

As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. And pricing people tend to exacerbate the issue when they talk about price segmentation in esoteric terms. In this tutorial, you will learn about:

  • The range of benefits that result from helping others understand this foundational concept.
  • How and why it’s important to avoid an academic discussion and lead with a simple story.
  • How to use a “contained” scenario from your own business to bring the concept to life.
  • The basic visuals and simple illustrations that can support the story and aid comprehension.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar
  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial
  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview
  • How Strict Pricing Enforcement Killed a Product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study