Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can product packaging be leveraged to increase profitability?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why is accurate price segmentation so important?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should I share the results of our marketing research with the sales team?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?