Exposing Your Differential Value Step-by-Step
A Process for Exposing the Differences in Value That Are Actually Important to Your Prospects
When people can’t wrap their heads around a fundamental value-based process, they throw up their hands and focus on something else. Leveraging the PricingBrew Network, we’ve cut through the complexity to provide a simplified tutorial for understanding and exposing the differential value of your offerings:
- The seven fundamental process steps that make the most difference in value-based pricing.
- How to identify the specific value-drivers that actually matter to your prospects and customers.
- How to understand how your primary competitors really stack up on the priority value-drivers.
- How to quantify and articulate the differential value gaps through your processes and tools.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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