Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How do I know if my value messages are really "strategic"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Why don't more B2B companies measure and utilize price elasticity?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Does price elasticity really exist in B2B markets?
- What is a "Steady State" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview -
Pricing Configured Products
How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?
View This Webinar
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
