Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are salespeople so quick to offer discounts?
• Can you tell, in advance, whether a promotional discount will work?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are the early signs of customer defection so difficult to spot?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What role should lifetime value play in our pricing segmentation?
• Should I give my salespeople a specific price, or is a range OK?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can product packaging be leveraged to increase profitability?