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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why is accurate price segmentation so important?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can you measure price elasticity through channels?
  • Aren't people usually the root-causes behind most pricing problems?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Answering Three Questions to Enable Change

    In this guide, learn a more effective approach for championing new solutions in B2B environments.

    View This Guide

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Pricing and Offer Design

    Well-crafted offers justify the price, drive preference, disarm objections, and anchor negotiations before they begin. But how do we overcome the challenges that are unique to B2B environments?

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar