Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- How can we get ahold of competitors' price lists?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- If we spot a potential customer defection early enough, can we turn it around?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What does a real price segment look like? What defines it?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Can just measuring something cause it to improve?
- How can product packaging be leveraged to increase profitability?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
View This Diagnostic -
The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.
View This Interview -
Making Change Happen
How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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