Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between pricing analytics and optimization?
• Why are salespeople so quick to offer discounts?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Why don't more B2B companies measure and utilize price elasticity?
• How do you "normalize" your pricing to something else?
• Are there other profitable growth drivers a pricing team could focus on?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What if our top-selling salesperson is the worst at hitting target prices and margins?