PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Right Way to Manage and Enable Change

Change Management Veterans Share Their Real World Experiences and Expert Insights

There'd be no need or opportunity to improve if the status quo were sufficient. As such, it's somewhat axiomatic that improvement requires change. But the status quo is incredibly powerful. And in the interest of efficiency and scalability, companies' procedures, processes, and behavioral norms are essentially "wired" to resist change. So, how do you encourage, enable, and manage organizational change when the deck is stacked against you? As it turns out, there's a bit of a science to it. In this Expert Interview with two change management veterans, Scott McAllister and Suraj Mohandas, you'll learn about the quantifiable benefits of effective change management, the fundamental concepts that need to be embraced, and the essential phases and steps that are required to get it right.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Tweaking Your Sales Strategy to Improve Prices

    guide_tweaking your sales strategy to improve prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide
  • Two Paths Toward Pricing Improvement

    Two Pricing Paths Report Splash

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • The Pricing Practitioner's Primer on B2B Sales

    Pricing Primer on B2B Sales Nar

    To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.

    View This Webinar
  • There's More to Profit Than Price

    There's More to Profit Than Price NarSplash

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar