PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Right Way to Manage and Enable Change

Change Management Veterans Share Their Real World Experiences and Expert Insights

There'd be no need or opportunity to improve if the status quo were sufficient. As such, it's somewhat axiomatic that improvement requires change. But the status quo is incredibly powerful. And in the interest of efficiency and scalability, companies' procedures, processes, and behavioral norms are essentially "wired" to resist change. So, how do you encourage, enable, and manage organizational change when the deck is stacked against you? As it turns out, there's a bit of a science to it. In this Expert Interview with two change management veterans, Scott McAllister and Suraj Mohandas, you'll learn about the quantifiable benefits of effective change management, the fundamental concepts that need to be embraced, and the essential phases and steps that are required to get it right.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How To Deal With Inflation

    Will all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?

    View This Webinar
  • Visual Aids for Explaining Price Segmentation

    Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.

    View This Tool
  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar