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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Can you tell, in advance, whether a promotional discount will work?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are salespeople so quick to offer discounts?
  • What are the different buyer types we might be negotiating with?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can you measure price elasticity through channels?

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More Subscriber-Only Resources From Our Library

  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

    View This Interview
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • A Modern Approach for Fixing a Costly Profit Leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research
  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview