Are Revenue Management and Pricing Actually Different?
Amit Aggarwal of iHeartMedia Discusses the Differences Between Revenue Management and Pricing
There seems to be a bit of confusion in the B2B space about "pricing" versus "revenue management". Some practitioners will use the terms interchangeably, even though they are different. They're related, of course, but different. So, we thought it would be useful to talk to someone with a lot of experience in both areas---someone like Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia---to help everyone understand the differences and why those differences matter.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
View This Webinar -
Powerhouse Pricing Teams
In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.
View This Webinar -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial
