Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s the difference between “hard” and “soft” value-drivers?
- Why are the early signs of customer defection so difficult to spot?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What's the difference between defection detection and customer retention?
- How would we know which value packages or bundles make sense to create?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Aren't people usually the root-causes behind most pricing problems?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Future Proofing Your Pricing Career
The skills that kept us relevant yesterday may not be enough tomorrow. How do we adapt and thrive in the face of these changes? Which trends do we really need to pay attention to?
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A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview -
Communicating Value Over Price
How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?
View This Webinar
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More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
