Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why would a B2B customer defect if they are saying they're satisfied?
• Should I give my salespeople a specific price, or is a range OK?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why are salespeople so quick to offer discounts?
• What's the difference between defection detection and customer retention?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?