Closing the Costliest Pricing Capability Gaps
Exploring Three Major Pricing Capability Deficiencies That Are All Too Common
In this pricing webinar, originally conducted for the Professional Pricing Society, Rafe VanDenBerg, the Editor in Chief at the PricingBrew Journal, explores three major pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance.In this on-demand webinar, learn why these capability gaps are so costly, how to determine whether or not you're suffering from them, and the straightforward steps you can take to close the gaps once and for all.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
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Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
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The Functional Area Cheat Sheet
A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
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More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
