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Leveraging Your Multidimensional Value

Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value

In today's competitive B2B environment, we must go beyond basic "features and functions" to effectively differentiate our offerings and create positive value perceptions in the marketplace. And by understanding and articulating all the various ways our offerings deliver more value than the alternatives, we can make a much more compelling case that helps us win more business at higher margins. So what are the dimensions of value that matter most? And how do we incorporate them into our pricing and value propositions? In this on-demand webinar, you'll learn about:

  • Embracing a broader perspective as to how your offerings deliver value, relative to the alternatives.
  • The five fundamental dimensions of value that tend to resonate with most prospective buyers.
  • Identifying and prioritizing the specific value-drivers to include in your value propositions.
  • Dealing with meaningful value-drivers that are qualitative rather than quantitative in nature.

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    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • The Top "Lessons Learned" by Pricing Leaders

    How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.

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