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Exploring Valuable AI Uses Cases for B2B Pricing

How to Separate the High-Impact Applications from the Low-Value Distractions

It's seems like everyone in the B2B pricing space is at least talking about artificial intelligence. And beyond all the talk, most leading pricing functions are indeed taking steps to leverage these powerful technologies. From generative AI and predictive modeling to process automation and agentic workflows, the list of potential applications is almost endless. But just because AI can be used for something doesn’t mean it should be. After all, some popular AI use cases can barely deliver marginal gains, while others can have a massive impact on efficiency, effectiveness, and results. So...the real challenge for B2B pricing teams is figuring out which is which. In this on-demand webinar, you'll learn about:

  • The different flavors of AI being employed in commercial settings and what each is really good for.
  • Popular low-value AI use cases that may sound impressive but rarely justify the effort or investment.
  • High-impact AI applications that can generate significant short- and long-term performance gains.
  • Practical criteria teams can use to evaluate use cases and focus on the ones that truly move the needle.

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