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Helping Sales Win (Without Losing)

Supporting Top-Line Growth While Protecting Bottom-Line Performance

Commercial sales teams are under constant pressure to close deals, protect customer relationships, respond to competitive threats, and hit aggressive revenue targets. All too often, however, “winning the business” in B2B means giving in to discount demands, sacrificing deal-level margins, surrendering leverage, and gutting future pricing power. So how can B2B pricing teams help their salespeople compete more effectively...without becoming the department of “no”...or worse, the department of “okay fine, whatever”? In this on-demand webinar, you'll learn about:

  • How pricing teams can provide effective sales guidance without slowing everything down.
  • The insidious effects that “winning badly” can have on internal perceptions and behaviors.
  • How to give salespeople more and better options than just “hold the line” or “drop the price."
  • Why the default approach is a recipe for internal conflict...and what you should do instead.

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