PricingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

Pricing Technology Reduces Pricing Pressure?

In a research briefing available to PricingBrew Journal subscribers entitled, “Pricing Tech Utilization: Users Vs. Laggards,” we focused on comparing those companies that are currently using pricing technology to those that are not.

While there are a number of critical differences between the “haves” and the “have nots” worth paying attention to, one set of findings in particular really stood out:

  • A whopping 65% of the companies not using pricing technology reported that they were experiencing increasing pricing pressure.
  • At the same time, 59% of the companies that are currently using pricing technology reported either no change at all, or that pricing pressure was actually going down.

In other words, 58% more of the pricing technology “have nots” reported experiencing increasing pricing pressure. I should also note that amongst those not currently using pricing technology, there wasn’t a single company reporting a decrease in pricing pressure.

Correlation? OK. Causation? Maybe.

Interesting, eyebrow-raising, and begging further study?

Most definitely!

Get Immediate Access To Everything In The PricingBrew Journal

Related Resources

  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

    View This Guide
  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial
  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research
  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar