Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

Pricing Technology Reduces Pricing Pressure?

In a research briefing available to PricingBrew Journal subscribers entitled, “Pricing Tech Utilization: Users Vs. Laggards,” we focused on comparing those companies that are currently using pricing technology to those that are not.

While there are a number of critical differences between the “haves” and the “have nots” worth paying attention to, one set of findings in particular really stood out:

  • A whopping 65% of the companies not using pricing technology reported that they were experiencing increasing pricing pressure.
  • At the same time, 59% of the companies that are currently using pricing technology reported either no change at all, or that pricing pressure was actually going down.

In other words, 58% more of the pricing technology “have nots” reported experiencing increasing pricing pressure. I should also note that amongst those not currently using pricing technology, there wasn’t a single company reporting a decrease in pricing pressure.

Correlation? OK. Causation? Maybe.

Interesting, eyebrow-raising, and begging further study?

Most definitely!

Get Immediate Access To Everything In The PricingBrew Journal

Subscribe Today

Related Resources

  • Spotlight on the B2B Pricing Organization

    This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.

    View This Research

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar

  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide