Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
As important as it is for effective pricing in B2B, there's still a lot of confusion about price segmentation. In far too many cases, pricers are relying on rigid customer- or product-based models that just can't accurately reflect the willingness-to-pay dynamics in their marketplace. So what's the answer? How do you build a segmentation model that actually aligns to deal-by-deal price sensitivities? And how do you avoid making it too complex? In this on-demand webinar, you'll learn about:
- Why dynamic, attribute-based price segmentation models are more effective than other approaches.
- Exploring the types of attributes others have found and identifying the best attributes for your business.
- Proven tips and suggestions for explaining this segmentation approach to others in your organization.
- Leveraging technology and AI to operationalize your model and "shield the field" from complexity.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges