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Dynamic Price Segmentation

How to Model and Capture Profitable Differences in Willingness-to-Pay

As important as it is for effective pricing in B2B, there's still a lot of confusion about price segmentation. In far too many cases, pricers are relying on rigid customer- or product-based models that just can't accurately reflect the willingness-to-pay dynamics in their marketplace. So what's the answer? How do you build a segmentation model that actually aligns to deal-by-deal price sensitivities? And how do you avoid making it too complex? In this on-demand webinar, you'll learn about:

  • Why dynamic, attribute-based price segmentation models are more effective than other approaches.
  • Exploring the types of attributes others have found and identifying the best attributes for your business.
  • Proven tips and suggestions for explaining this segmentation approach to others in your organization.
  • Leveraging technology and AI to operationalize your model and "shield the field" from complexity.

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